To make scan-friendly product descriptions you should: Use short, enticing and easy to understand product names. Use bullet points for technical specifications Ensure a lot of white space within the copy Be concise Use an easily readable font size Offer two descriptive lines to draw readers in.
It’s tempting to write typical clichés like “the perfect handbag” or “long-lasting quality.” But this is what we call fluffy, “eye-roller” phrases. Statements like this can kill your credibility.
Instead of writing sweet nothings, anticipate questions that a buyer might ask about your product. Are there any details or features that aren’t seen on the photos… does that dress have pockets?